The "Unitarian Jihad" ad campaign we waged this summer has now come to the end of its financial life. Thanks to donations from several of you, we got almost 1500 clicks from 40K views of our ad. This gave us a click-through rate of 3.5%, at about a nickel a click.
So that’s 1500 netizens over four months who found out a little something more about our movement—all for the cost of two cheap seats, beer and hot dogs at a Braves game. Not bad.
Two questions:
1. Did anyone run into someone who visited your congregation because of this ad campaign?
2. Has anyone had luck with Google ads (or similar) for their local congregation? Seems like a good targeted ad could go a long way…
Thanks to our donors for making all this happen!
I don’t know of anyone who visited a congregation because of the ad campaign, but I will say that i think it had a real positive effect for online UU community. I know some people found the UUwiki because of ad campaign, people found out more about UU blogs, etc. The websters listserv had several people firing off e-mails along the lines of “gee, I didn’t know there was a [insert online resource] you should check it out”. So even if it didn’t draw new members, I think the campaign had some posiive effects.